Maxim launches digital marketplace for used equipment

By D.Ann Shiffler22 September 2022

Maxim Crane Works L.P. announced the launch of their new online marketplace for used equipment sales, Maxim Marketplace. With over 600+ units of fleet-owned cranes and support equipment to sell, the U.S. rental giant is refreshing its fleet through its own state-of-the-art online used equipment sales platform developed in partnership with Krank, developers of the industry-first software.

With demand for used equipment at an all-time high, Maxim is making cranes and support equipment from major manufacturers and asset classes available through the Maxim Marketplace, including all-terrain, crawlers, hydraulic truck, rough terrain, carry deck, boom trucks and tower cranes. Added is a wide range of support equipment, including tractors and trailers, service pick-ups, etc. Cranes are available for delivery to both the U.S. and international markets.

“At Maxim, we have the inventory, we have the expertise, and now we have an exciting tech platform in the Maxim Marketplace to take our equipment sales to the next level,” says David Tobón, the company’s fleet sales director. “Prospective buyers will be able to buy direct from Maxim Crane and feel confident that they are making a good deal, along with the reassurance of Maxim’s reputation for quality cranes and equipment maintained by the industry’s top professional service teams. We, in turn, can maximize our ROI on our used equipment.”

David Tobón, Maxim’s fleet sales director

Maxim Marketplace is as much a social networking tool as it is a selling platform. The platform’s architecture, developed in cooperation with Krank, allows Maxim’s employees and their collective business networks to connect with Maxim directly in the platform, building a single community and increasing the collective selling power of the organization.

“We see Maxim Marketplace as an incredible tool to help us sell our used equipment and further increase our position as an innovative leader in the crane industry,” Tobón concluded.

Maxim will continuously roll out new features and equipment listings in the months ahead. At launch, Maxim Marketplace features high-quality photos of used machines for sale and makes connecting with the sales team professionals seamless, through the social media component of the platform. Future capabilities will include video walkarounds, live chat functions and private online auctions.

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